This search engine uses the Google index of pages from the Web. Therefore the most extensive pool of data is used.
Cellarer results are better than with Google because the relevancy is current, the authority is specific to food or wine, the layout is to the point.
On top of Google results are pages from old domains. Conversely the new domains can stay hidden for months. Cellarer.com shows pages depending on how they are relevant to the query, not depending on the website age.
Cellarer search pulls information from the entire Google index of websites. Cellarer.com favours information from high quality sources. Through PageRank Google pushes information from popular sites such as USA Today or The New York Times. There is no particular problem with these institutions, it just happens that they do not have an expertise specific to the field -- the field being wine, food or cooking.
The results from Cellarer search favour the websites who have authority in the food domain. The website selection is hand-picked by Estelle Platini. The list currently consists in some 50 websites including the following:
| On food: | On wine: |
More websites are excluded than are selected: the idea is to aim for quality. The communities that are insulting or discriminatory are excluded.
The list of selected sites is not the same as the list of the most popular wine websites.
Google results often start with ads (or sponsored results) on top. Cellarer.com restricts ads (if any) to the right of the page.
Google increasingly presents results with more clutter: ads on top followed by results from specialized Google engines (local, mobile, video, etc.) Cellarer.com shows no specialized Google engines. What you get is customization specific to food and wine. Options are put out of the way so that your experience is efficient and flowing.
You are probably not targeting your search enough. Although Cellarer search is oriented towards food or wine websites, you might need to add the 'food' or the 'wine' word into your search. This is particularly true of location terms such as California and Burgundy.
