Explore alternative authors
What makes Cellarer different from a normal search?
Cellarer results are better than those of Google or Yahoo! because the relevancy is current, the sources are diverse, the authority is specific to food or wine, the layout is to the point.
The relevancy is current
On top of Google results are pages from old domains. Conversely the new domains can stay hidden for months. Cellarer.com shows pages depending on how they are relevant to the query, not depending on the website age.
Cellarer favours diversity
Cellarer search takes benefit from the diversity of the Web by showing little-known authors.
Google’s Eric Schmidt identifies one of Google’s core problems:
[...] You’ve got somebody who really is very trustworthy, but they’re not as well-known and they compete against people who are better known, and they don’t "in their view" get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way.
The Cellarer results show you text from little websites if they are relevant, and from institutional sites only as a backup -- if small players do not provide relevant answers.
The authority is specific to cooking, food or wine
Cellarer search pulls information from the entire index of websites. Yet Cellarer.com favours information from authentic authors. Google and Yahoo! push information from popular sites such as USA Today or The New York Times. There is no particular problem with these institutions, it just happens that they do not have an expertise specific to the field -- the field being wine, food or cooking.
The results from Cellarer search show the websites who have authority in the food domain proper. The website selection is hand-picked by Estelle Platini. The selected websites include the following:
| On food: | On wine: |
The list currently consists in a hundred websites out of an inventory of a thousand.
Niche quality vs most popular
Here is a view of the latest posts published at Cellarer-selected sites. The list of Cellarer search sites is a complement to the directory of the most popular wine websites and to the directory of the top food blogs.
These directories are not so much about quality as they are about popularity. They show the big names because they are based on Google and traffic. This certainly is useful to have a view of who is important in the domain.
Cellarer is a search engine with a bias: it prefers lesser-known authors over big firms. Type any food-related query into the top-right input box and you will obtain custom answers: from niche experts who write with a passion.
Cellarer search is about quality related to the niche -- which is food, cooking and wine.
Suggestions are specific to food
Related searches are suggested, in the cooking, food or wine domains. This takes you to a tour of niche authors.
The layout is clean
Google and Yahoo! results often start with ads (or sponsored results) on top. Cellarer.com shows no ads.
Google increasingly presents results with more clutter: ads on top followed by results from specialized Google engines (local, mobile, video, etc.) Cellarer.com shows no specialized engines. What you get is customization specific to food and wine. Options are put out of the way so that your experience is efficient and flowing.
Bonus
Are you thrilled? Use Cellarer search on your own site.